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See the first wave of our research into Canadian’s awareness and anticipation of the event.
We’re diving into actionable insights, including just how big the audience for 2026’s edition will be – with a surging national team and hosting duties contributing to Canadian’s plans to engage.
Fill out the form to receive updates on our tracking as we get closer to kickoff.
What's Inside:
Momentum for the World Cup reached an all-time high in 2025
Nearly 7-in-10 Canadians plan to watch or attend the FIFA World Cup 2026
Nearly 1-in-5 of those are incremental to the typical audience for past World Cups, with the potential to deliver a massive incremental audience to sponsors and advertisers
A Canada-focused lookahead at this historic event
Ready for Kickoff:
FIFA World Cup 2026
This free report is a must-see, filled with insight in the lead up to one of the biggest sporting events in a generation
Whether you're planning activations, evaluating partnerships, or exploring where the biggest opportunities may emerge, this report provides a clear view of how fans are engaging, and what brands should be paying attention to ahead of FIFA World Cup 2026.