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Which is why SponsorPulse has created the Municipal Property Health & Sponsorship Benefit Report.

What's Inside:

Property Health Analysis
Analysis of property reach, emotional connection (e.g. Passion), and potential impact for municipal facilities and partners.

Quality of Your Audience
Insights into key demographics, purchasing behaviours, and brand preferences of property-engaged consumers specific to your municipality.

Competitive Landscape
Evaluation of Canadian sponsorship landscape with comparative context to like-type properties and adjacent passion points.

Prospecting Roadmap
Prioritized prospect partner opportunities with rationale and data-driven insights to maximize impact and return on investment (ROI).


Municipal Property Health & Sponsorship Benefit Report
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Investment = CAD$9,500 (+HST)

The sponsorship industry in Canada is on the rise, and municipalities are a key growth driver to the sector.

+46% of Canadians are more likely to purchase a brand when it sponsors a municipal asset (ex. community facilities, local rec centers/arenas/pools, etc.)

+42% of Canadians are more likely to recommend the brand when it sponsors a municipal asset

+45% of Canadians agree a brand that sponsors a municipal asset is more trustworthy

We know that securing the insights that decision-makers need for investment decisions can be challenging for municipalities because of...

Generic Sponsorship Data

Municipalities often lack property-specific data, forcing them to rely on generalized insights and make broad inferences.

High Cost of Entry

Market research and consulting often comes with a high price tag, limiting access to those with deeper budgets.

Limited Internal Resources

Municipal sponsorship managers often juggle multiple responsibilities, causing sponsorship to take a backseat to other priorities.

Powered by SponsorPulse's industry-leading consumer intelligence platform, this report is built on millions of consumer observations, comprehensive audience profiles, and sponsorship measurement data—giving you evidence to act on, not assumptions to question.